Door hangers are printed marketing pieces designed to hang on doorknobs. They are a classic, low-cost form of direct neighborhood advertising that puts your message directly in front of potential customers at their homes.

Standard specifications

• Size: Most common is 4.25″ × 11″ (or similar tall rectangular formats)

• Die-cut: Features a standard doorknob hole (usually with a perforated or reinforced top)

• Printing: Single-sided or double-sided

• Paper stock: Typically 14–16 pt cardstock; thicker or coated stocks available for a more premium feel

• Finishes: Matte, gloss, soft-touch, or UV coating for durability

Why door hangers work

• High visibility — they can’t be ignored like junk mail

• Targeted local distribution (by neighborhood, street, or ZIP code)

• Relatively low cost per piece

• Easy for one person or a small team to distribute

• Can include coupons, QR codes, special offers, or strong calls to action

• Tangible — people often keep them if the offer is compelling

Best advertising uses

• Real estate agents (new listings, open houses, just sold)

• Home services (lawn care, cleaning, HVAC, plumbing, pest control)

• Medical and wellness practices (new patient specials, HBOT, weight-loss programs)

• Restaurants and local food delivery

• Political and community campaigns

• Event promotions and grand openings

• Subscription or membership offers

• Seasonal promotions (holiday services, spring cleaning, etc.)

Design best practices

• Front: Strong headline + clear benefit or offer + company name/logo

• Back: More details, contact information, QR code, map, or coupon

• Keep text large and easy to read from a short distance

• Use high-contrast colors

• Include a clear call to action (Call now, Scan QR code, Visit website, Claim offer)

• Leave space around the doorknob hole so important text isn’t cut off

• Consider rounded corners or a clean die-cut for a more professional look